Heart of Jeddah is a new community in central Jeddah, Saudi Arabia.  The site is a redevelopment of an abandoned air field and is surrounded by newly developed residential communities and retail establishments.  Immediately adjacent to the site is King Abdelaziz University.


In addition to development of the master plan, the design team focused on the architectural design of the Souk - a central, mixed-use neighborhood.  Derived from the historical development patterns of Jeddah, the Souk features a number of small, low-rise mixed-use buildings.  The planning utilizes the narrow pathways typical of historic Jeddah to create a shaded and walkable retail environment.  Reimagining the traditional mashrabiya, the design features extensive screening around each building to create privacy and improve energy efficiency.


Project completed as Project Designer at RNL.